» Led an incredible team of designers and office administrators to maintain and improve overall brand perception among target audiences, as well as internally with employees, and within the local community

» Developed holistic strategy for new product marketing campaigns and identified metrics for success

» Developed consistent visuals and copy for display ads, native ads, Google ads, social media, and email

» Managed paid and earned media alongside publishing partners

» Strategized and coordinated several webinars and podcasts

» Monitored valuable conversions and overall KPI’s after campaign launch

» Oversaw the design and development of an entirely new website with a special focus on UI and UX

» Collaborated with partner creative agencies to develop video content showcasing PAXXUS’ values

» Assisted with the development of storyboards, script, shotlist, and interview questions

» Provided support and assistance during multi-day shooting

» Oversaw creative development of a wide range of marketing materials for tradeshows, sales visits, and R&D campaigns

» Designed sales/pitch decks, prepared custom product samples, and distributed brand kits

» Frequently collaborated with personnel from sales, engineering, R&D, HR, and manufacturing departments to develop materials including technical resources, training documents, presentations, on-boarding collateral, and infographics

» PAXXUS’ #1 fan!

» Active member of the Community Engagement and Wellness Committees

» Maintained close relationships with many employees and kept a pulse on internal culture

» Coordinated several events including group shifts at the local food bank, fundraisers for school supply collection, and holiday gift tree donations.