Brand Identity
HQ Sycamore, IL
Innovative Growers Equipment is the premier equipment supplier to commercial growers throughout North America. Specializing in building custom Ebb & Flow greenhouse benches, matching expanded metal benches, grow racking systems, airflow solutions, lighting and essential equipment and supplies for growers of quality plants throughout the nation.
A budding brand in a booming industry
Established in 2015, Innovative Growers Equipment needed a visual identity to highlighted the brand's industry ingenuity in a saturated market. The overall form of the logo was designed to echo the precision engineering of the product design while the vibrant color palette embodies growth, vitality, and sustainability, reflecting the brand's dedication to environmentally-friendly practices. IGE's branding ultimately communicates their passion for innovation and their promise to provide growers with the tools they need to thrive in an ever-evolving industry.
