Brand Identity
HQ Addison, IL
PAXXUS is a leading supplier of flexible packaging for the global healthcare market. With manufacturing sites all over the globe, PAXXUS supplies materials to the world’s largest healthcare companies for the packaging of insulin pumps, surgical kits, at-home diagnostic tests, and other medical devices.
A fresh look for a brand with a rich history
In 2018, Rollprint Packaging Products (established in 1938) merged with its sister companies EuroFoil (Ireland) and Alliantz (Singapore) to rebrand as PAXXUS. One of the primary objectives for the new brand identity was to maintain perception of the brand’s deep-rooted technical expertise while incorporating a modern and lively vibe that is not commonly seen in the medical manufacturing industry.
The primary logo pairs a balanced typeface (Montserrat) with a refreshing teal color (PMS 327) to convey a sense of reliability and innovation. The overall form of the sub-mark mimics the process of materials being laminated together during the manufacturing process while the variation in the color represents the complexities of material science and design. The secondary color palette introduces a vibrant teal and green alongside rich navy-based neutrals to express the juxtaposition between the brand’s long history and the exponential growth planned for the future.
Secondary logo and color variations
Color Palette
Typeface selection
Sub-mark and icon placement
Company Mission
Business card design
Brand imagery